The Best Connection, a blue-collar employment agency group, required a new logo and brand identity for their company whilst retaining their existing corporate colours.
The design needed to work over various applications including stationery, calendars, ads, signage, newsletters, etc. as well as online.
Logo Design & Branding
The client required a logo that would emphasise the fact that The Best Connection is a ‘people’ business. I presented them with the idea of a jigsaw piece (connection!) – which can also resemble a person.
The jigsaw theme was used across various applications. A collage of images was introduced into completed jigsaws and used for ads, flyers, posters, office decals, etc. to make a bigger impact whilst also gaining brand recognition.